Rockaway Digital

Guide to Google Success:

The Perfect Google Ads Set Up for eCommerce brands

Google's advanced suite of ad formats have revolutionised how marketers approach online advertising. From a single platform, brands can now connect with users across the far reaches of the web leveraging Google and it's partner network, helping brands stay top of mind and nurture prospective customers through to conversion. The key formats we recommend across Google Include;
  1. GOOGLE SHOPPING
    Shopping campaigns are used to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. We set these up using a product feed connected to your website and Google Merchant Account, enabling us to serve ads around the web where potential customers can see what you're selling.

  2. GOOGLE BRANDED SEARCH
    Branded search terms reflect your brands name and various spellings. Bidding on these queries helps you dominate Google when your customers search for your brand. They are also great for controlling how your messaging appears (not always easy organically) and reduces your chances of competitors targeting your audiences.

  3. GOOGLE KEYWORD TARGETING
    Keyword targeted search terms reflect the types of products you sell, to help ensure you're visible when customers are looking to buy. These keywords typically generate audiences higher-up the funnel at the 'research-stage'.

  4. GOOGLE DISPLAY BANNERS
    The rectangle banners seen on most advertising-supported sites. More of a bottom of the funnel tool [retargeting] to help brands stay top of mind throughout the customers path-to-purchase.