SEO

SEO is a complex and specialised discipline. In order to reach the first page of Google, a number of criteria need to be met and working in unison, including:

On-Site SEO

  • Website Architecture and Structure
  • Device Optimisation
  • Speed Optimisation
  • Meta Tags, Meta Descriptions, Heading Tags, Images, URL

Off-Site SEO

  • Content Marketing (Blogging/ Email Automation)
  • 'Google My Business' Listings, Google Site Validation
  • Social Channel Alignment
    SEO is an ongoing process and can take time to see results;  Google requires engagement data to establish the credibility of the link and how well it aligns with each search term. A strong strategy is required that involves regular work on the website.