Facebook & Google Ads
Facebook and Google command huge authority over the digital ad market, contributing to 90% of its recent growth to USD $88 Billion (as of May 2018). This growth is reflective of where user attention is and advertisers are seeing their revenue come from.
Google Ads (formerly AdWords) or Search Engine Marketing (SEM) refers to the promoted ads seen in Google when a product or service is searched for. Unless you have high-performing SEO or organic rankings, it's difficult to be found on the first few pages (unless people are specifically looking for you); Google ads help brands promote their offerings to customers first. We offer a variety of Google solutions including:
Google Search Ads
Google Shopping Ads
Google Responsive Ads
Google Display / Banner Ads
Facebook & Instagram Ads
Facebook is unquestionably one of the most disruptive platforms of the century. It's captured the attention of billions globally across its Instagram, Facebook, WhatsApp, and Messenger properties, and has successfully developed a lucrative data-monetising model allowing it to cash in on the petabytes of information they aggregate on their users each day. This commodified data has been made widely available for advertisers to target online consumers with content tailored to their profile.
As creepy as it may be, this has made advertising more relevant to your users, and many brands have taken advantage of its two-way communication to build communities and provide in-market users with useful information throughout their purchase journey. Rockaway Digital offers specialised services in Facebook advertising including: