Rockaway Digital

INFRATECH | Digital Marketing Agency | Facebook Ad Specs

google ad specs

TEXT ADS

Ad Specifications:

Text ads on the Search Network show above and below Google search results. It has three parts: headline text, a display URL, and description text.

  • Headline
    Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service.
  • Display URL
    The display URL is made up of the domain from your final URL. 
  • Description
    Use the description fields to highlight details about your product or service.
  • Length limits
    Headlines 1-3: 30 characters
    Description 1-2: 90 characters

SHOPPING ADS

Ad Specifications:

If you're a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.

To get started, you'll send us your product data with Merchant Center and create a campaign in Google Ads. Then we'll use your campaign to create ads on Google and around the web where potential customers can see what you're selling.

We call these placements Shopping ads, because they're more than a text ad--they show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads.


 

  

BANNER ADS

Ad Specifications:

Display ads capture people’s attention across the Google Display Network’s 2 million websites and apps.

  • Format: GIF, JPG, PNG
  • Max. size: 150KB
  • Square & Rectangle sizes:
    200 × 200 Small square
    240 × 400 Vertical rectangle
    250 × 250 Square
    250 × 360 Triple widescreen
    300 × 250 Inline rectangle
    336 × 280 Large rectangle
    580 × 400 Netboard
  • Skyscraper sizes:
    120 × 600 Skyscraper
    160 × 600 Wide skyscraper
    300 × 600 Half-page ad
    300 × 1050 Portrait
  • Leaderboard sizes:
    468 × 60 Banner
    728 × 90 Leaderboard
    930 × 180 Top banner
    970 × 90 Large leaderboard
    970 × 250 Billboard
    980 × 120 Panorama
  • Mobile Sizes: 
    300 × 50 Mobile banner
    320 × 50 Mobile banner
    320 × 100 Large mobile banner

    *Animated ads (GIF) Animation length and speed:
    Animation length must be 30 seconds or shorter
    Animations can be looped, but the animations must stop after 30 seconds
    Animated GIF ads must be slower than 5 FPS

RESPONSIVE ADS

Ad Specifications:

Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. A single responsive ad may appear as a small text ad in one place and a large image ad in another. They fit just about any ad space across the Display Network, and can take on native formatting to match the tone and feel of the websites they show on.

  • Image sizes:
    600 x 314 Landscape
    300 x 300 Square
    128x128 Logo (optional)
  • Text:
    Short Headline: 1-5 variant, maximum 30 characters
    Long Headline: max. 90 characters
    Description: 1-5 variants, maximum 30 characters
    Final URL: Landing page
 

 

VIDEO & YOUTUBE ADS

Ad Specifications:

Video ads are an exciting way to reach and engage your audience on YouTube and across the web. 

  • Campaign Subtypes: 
    > Skippable in-stream - reach viewers on YouTube and across the web with skippable in-stream ads
    > Non-skippable in-stream - helps you reach customer with your entire message with non-skippable in-stream ads.
    > Bumper Ads - Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed.
    > Outstream - helps you to get more people interested in your brand with video ads designed to reach people on their phones and tablet
  • Video Length:
    > Non-skippable in-stream: 15 seconds max.
    > Skippable in-stream: 3 minutes max. 
  • Video Formats:
    .MOV .MPEG4 .MP4 .AVI .WMV .MPEGPS .FLV 3GPP WebM DNxHR ProRes CineForm HEVC (h265)
  • Recommended resolution and aspect ratios:
    For the default 16:9 aspect ratio, encode at these resolutions:
    2160p: 3840x2160
    1440p: 2560x1440
    1080p: 1920x1080
    720p: 1280x720
    480p: 854x480
    360p: 640x360
    240p: 426x240