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INFRATECH | Digital Marketing Agency | Facebook Ad Specs

facebook ad specs

Infratech Digital Marketing Agency Fee | Facebook Advertising
 

CAROUSEL

Ad Specifications:

The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: jpg or png
  • Image maximum file size: 30 MB
  • Image size: 600 x 600 px
  • Text: 125 characters
  • Headline: 25 characters
  • Link Description: 20 characters

COLLECTIONS

Ad Specifications:

A Collection experience typically includes a cover image or video followed by several product images. When someone clicks on a Collection ad, they'll land on an Instant Experience — a full screen experience that drives engagement and and nurtures interest and intent.

  • Image or Video: The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience - 1200 x 628 px
  • Headline: 25 characters
  • Text: 90 characters:

 

 

Infratech Digital Marketing Agency Fee | Facebook Advertising
Infratech Digital Marketing Agency Fee | Facebook Advertising

STATIC IMAGES

Ad Specifications:

Statics ads are a powerful format for driving traffic out of Facebook, where the user needs to click the ad to receive more information.

  • Facebook Newsfeed: 1200 x 628 px
  • Instagram Newsfeed: 600 x 600 px
  • Text: 125 Characters
  • Headline: 25 characters
  • Link Description: 30 characters

VIDEO

 Ad Specifications:

  • Size: 1200 x 628 or 600 x 600 px 
  • Ratio: 9:16 to 16:9
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Optional but recommended
  • Video Sound: Optional but recommended
  • Text: 125 characters
  • Video thumbnail images that consist of more than 20% text may experience reduced delivery.
  • Vertical videos: 1080x1920 (with aspect ratio taller than 4:5) (may be masked to 4:5). 
  • Headline: 25 characters
  • Link Description: 30 characters
Infratech Digital Marketing Agency Fee | Facebook Advertising
Infratech Digital Marketing Agency Fee | Facebook Advertising

INSTAGRAM STORIES

Ad Specifications:

These full screen vertical ads appear between Instagram user stories. Photo stories are visible for 5 seconds or until the user swipes out of the story.

Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the profile icon or call-to-action. This means, if your image is 1080x1920, ensure key elements appear within a 1080x1420 title-safe area.

  • Image size: 1080 x 1920 px
  • Image ratios: 9:16 and 16:9 to 4:5
  • Images that consist of more than 20% text may experience reduced delivery.
  • Minimum Width : 500 pixels
  • Maximum Aspect Ratio : 90x160
    Aspect Ratio Tolerance : 0.01


These ad formats were created in accordance with Facebook's best practice ads guidelines. For more information please visit the website at: https://www.facebook.com/business/ads-guide/