CAROUSEL

Ad Specifications:

The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.

• Minimum number of cards: 2
• Maximum number of cards: 10
• Image file type: jpg or png
• Image maximum file size: 30 MB
• Image size: 600 x 600 px
• Text: 125 characters
• Headline: 25 characters
• Link Description: 20 characters

COLLECTIONS

Ad Specifications:

A Collection experience typically includes a cover image or video followed by several product images. When someone clicks on a Collection ad, they'll land on an Instant Experience — a full screen experience that drives engagement and and nurtures interest and intent.

• Image or Video: The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience - 1200 x 628 px
• Headline: 25 characters
• Text: 90 characters:

STATIC IMAGES

Ad Specifications:

Statics ads are a powerful format for driving traffic out of Facebook, where the user needs to click the ad to receive more information.

• Facebook Newsfeed: 1200 x 628 px
• Instagram Newsfeed: 600 x 600 px
• Text: 125 Characters
• Headline: 25 characters
• Link Description: 30 characters

VIDEO

 Ad Specifications:

• Size: 1200 x 628 or 600 x 600 px 
• Ratio: 9:16 to 16:9
• Video File Size: 4GB Max
• Video Length Minimum: 1 second
• Video Length Maximum: 240 Minutes
• Video Captions: Optional but recommended
• Video Sound: Optional but recommended
• Text: 125 characters
• Video thumbnail images that consist of more than 20% text may experience reduced delivery.
• Vertical videos: 1080x1920 (with aspect ratio taller than 4:5) (may be masked to 4:5). 
• Headline: 25 characters
• Link Description: 30 characters

INSTAGRAM STORIES

Ad Specifications:

These full screen vertical ads appear between Instagram user stories. Photo stories are visible for 5 seconds or until the user swipes out of the story.

Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the profile icon or call-to-action. This means, if your image is 1080x1920, ensure key elements appear within a 1080x1420 title-safe area.

• Image size: 1080 x 1920 px
• Image ratios: 9:16 and 16:9 to 4:5
• Images that consist of more than 20% text may experience reduced delivery.
• Minimum Width : 500 pixels
• Maximum Aspect Ratio : 90x160
  Aspect Ratio Tolerance : 0.01