Rockaway Digital

Email Marketing Essentials:

Automate The Customer Journey

WELCOME SERIES
A welcomes series is a sequence of emails sent directly after someone signs up to hear from your brand. This is a critical moment in the customer lifecycle because it's your opportunity to introduce new, interested prospects to your business and product offering. With a welcome series, you should strike while the iron is hot and capitalize on this display of interest.
A welcome series is a crucial email automation. The recency and frequency should be aligned with the consumer purchase journey, product price and industry. It's often different for every brand.

ABANDONED-CART SERIES
Abandoned Cart emails are one of the most valuable emails for any ecommerce business. They’re an email or sequence of emails sent to someone who added an item to their shopping cart, but failed to complete the purchase. Not contacting these customers is leaving money on the table -- almost 70% of shopping carts are abandoned on average.

There are a lot of reasons why someone abandons a cart. Perhaps the shopper didn't have their credit card in front of them or wanted to browse your site a bit more before making a decision. Whatever their reason is for leaving mid-checkout, most often it's not because they're no longer interested in the product.

ABANDONED-BROWSE SERIES
Browse Abandonment emails are similar to abandoned cart emails, but are triggered when an identifiable browser visits a product page and does not start or complete a checkout — a visitor doesn't have to add an item to his/her cart to trigger this flow, all a site visitor has to do is view an item and move on.

Visiting a product page doesn’t quite indicate the same level of interest as adding an item to a shopping cart and beginning the checkout process, so we recommend making your Browse Abandonment flow emails a "lighter touchpoint" than your Abandoned Cart flow.

THANK-YOU SERIES
Sending post-purchase emails are essential for growing your brand. They turn a shopper into a loyal and repeat customer. According to our research, post purchase messaging sees a 217% higher open rate, over 500% higher click rate, and 90% higher revenue per recipient than your average email campaign.