Measuring Return On Ad Spend (ROAS) has been a challenge for marketers for a long time. Nowadays, thanks to cookies and pixels, we're able to accurately attribute sales to an ad click or ad exposure. The perennial “half the money I spend on advertising is wasted"... can at last be forgotten. Thanks to Facebook & Google the ability to track demographics, location, data and keywords in real-time has never been easier.
100% transparency into ad spend, optimisations and outcomes.